Branding for CAPPA

College of Architecture, Planning and Public Affairs at University of Texas at Arlington

I designed a new brand identity and environmental signages for their newly united program with School of Architecture and Urban and Public Affairs. The flexible dotted brand system is designed to adapt to various contexts, resulting in a diverse range of styles within the branding system. CAPPA students engaged in crafting their own variations of logos using the dots as a guiding principle. These logos have been integrated into the program’s website, business cards, event invitations, promotional materials, wayfinding, and various signage throughout the college. 

Wayfinding Systems

Print Collateral

Co-Design and Idea Iteration 

Idea Sketches

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