Branding for CAPPA
College of Architecture, Planning and Public Affairs at University of Texas at Arlington
I designed a new brand identity and environmental signages for their newly united program with School of Architecture and Urban and Public Affairs. The flexible dotted brand system is meant to transform depending on the context.
This creates a multitude of different styles within the branding system. The students at CAPPA participated in creating their own logo using the dots as a guideline. The logo has been implemented on their website, business cards, event invitations, promotional marketing materials, wayfinding, and other signages in the college.
This creates a multitude of different styles within the branding system. The students at CAPPA participated in creating their own logo using the dots as a guideline. The logo has been implemented on their website, business cards, event invitations, promotional marketing materials, wayfinding, and other signages in the college.
Wayfinding Systems
Print Collateral
Co-Design and Idea Iteration
Idea Sketches
