The University of Texas at Arlington has the new college of Architecture, Planning and Public Affairs(CAPPA) which has united the former schools of Architecture and Urban and Public Affairs to create one programs in design, planning public policy and development.
I designed CAPPA new brand identity (main signature, note card, invitation for launching party etc). I wanted to make CAPPA brand to be dynamic, personal and versatile. The main slogan of CAPPA is ”We change the world one place at a time“. The dynamic nature of the signature reflects the essence of their slogan.