is an International typographic magazine published and printed in London,
England. The editor, Hans Dieter
Reichert says Baseline's philosophy is holistic. It stems
from a firm belief that design and layout should spring from,
and be in balance with, the contents. The design is approached
with intellectual vigour. The format and flexible grid structure
allow both for the vigorous display of rich graphic material and
the appropriate detailing in text-led pages.